Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.
Archive: January 2013
Internet Content Drives Consumer Decisions
January 25th, 2013 by Scott Van CampIn 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.
Enter PR News’ Ultimate Workspace Pinterest Contest
January 25th, 2013 by Bill MiltenbergPin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.
Officials Cry Foul Over LAX PR Spend
January 24th, 2013 by Bill MiltenbergLos Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?
Edelman Trust Barometer: Leaders Not to be Trusted
January 24th, 2013 by Scott Van CampThe latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
FOMO: Don’t Let It Sting You
January 23rd, 2013 by Diane SchwartzIs your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…
Infographic: How Small Businesses Can Use Pinterest
January 23rd, 2013 by Bill MiltenbergPinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers
January 23rd, 2013 by Scott Van CampEven in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
Social Media Policies Under Government Fire
January 23rd, 2013 by Scott Van CampThe National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.
Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment
January 22nd, 2013 by Scott Van CampA Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.