Archive: December 2012

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

For the best processes in ethical decision making, look no further than the links.

1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1) 2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media.… Continued

According to the 2012 Cone Communications Holiday Trend Tracker, consumers want more information about how their purchases will make a difference (top); and cause-related purchases will make them feel good during the holidays. â–¶ Social… Continued

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…