Archive: December 2012

A new PR News/CAPRSA study asks key questions about planning and budgeting, and surprisingly, nearly 55% use an informal planning process.

â–¶ Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study,… Continued

1. Nearly 55% of PR execs say their planning and budgeting process is largely informal. (p. 1) 2. Two-thirds of e-mails sent out for communications campaigns are irrelevant. (p. 1) 3. The top three Breakout… Continued

The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.

CEO Peter Cashmore talks new ad, content forms at Media Summit.

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.