Archive: December 2012

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

86% of B2C organizations market with content—regardless of company size or industry.

Production house just a preview of things to come for PR pros that are producing more online-video programming.