A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.
Archive: December 2012
5 Ways to Put Senior Execs at Ease During Media Training
December 17th, 2012 by Bill MiltenbergKaren Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later
December 17th, 2012 by Matthew SchwartzThere were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
Improving PR’s Cred and Better ROI Generation on the Agenda for 2013
December 17th, 2012 by Scott Van CampThe PR News Advisory Board weighs in on how PR fared in 2012, and what you can expect as a PR pro in 2013.
Quick Study: Companies May Be Wasting Millions on CSR Initiatives; Reaching ‘Ungettables’: Best Place Is At the Gas Pump
December 17th, 2012 by PRNEWSâ–¶ Public Questions CSR Motives of Top Companies: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the… Continued
Research Without Insight Is Just Trivia—and Causes Nightmares
December 14th, 2012 by Steve GoldsteinPR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…
For PR Pros, Turning the Tables During Job Interviews Is Key
December 14th, 2012 by Scott Van CampPR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Big Opportunity: 3 Tips for Getting a Better Read on Data
December 14th, 2012 by Scott Van CampKetchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
Data Inches Closer to the Core of Marketing Communications
December 13th, 2012 by PR News StaffStudy points to the growing demand among companies for data that can drive strategic marketing decisions.
Drive a Stake in the Ground: Leveraging Tent-Pole Events
December 13th, 2012 by Scott Van CampDaniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.