Archive: December 2012

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I&#8217…