If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?
Archive: March 2012
B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences
March 12th, 2012 by Mary BuhayB2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.
Seven Things You Will Learn in This Week’s Issue of PR News
March 12th, 2012 by PRNEWS1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued
Quick Study: Security, Privacy Concerns Impact Consumer Choices; High-Profile Brands Have Low Market Value Problems
March 12th, 2012 by PRNEWSâ–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued
Trying to Prove PR’s Value? All You Need Is an iPhone
March 9th, 2012 by Steve GoldsteinA flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke? I th…
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
March 9th, 2012 by PRNEWS▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by PRNEWSThis is the custom excerpt.
Pinterest Stays in the Driver’s Seat
March 9th, 2012 by Bill MiltenbergPinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.
6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home
March 8th, 2012 by Sahil PatelIf you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.
Int’l Women’s Day: Women Prevail in PR, but in Numbers Only
March 8th, 2012 by Scott Van CampIn celebration of International Women’s Day, we take a look at PR and gender—and find that there may be a reverse gender gap.