Archive: March 2012

If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued

â–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued

A flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke? I th…

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

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Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.

In celebration of International Women’s Day, we take a look at PR and gender—and find that there may be a reverse gender gap.