Archive: February 1998

If you’re looking for ways to strengthen your community/customer relations endeavors, it would be smart to publicize your environmental advocacy; your sponsorships of environmentally related projects; or your kind corporate persona. We’re basing that on… Continued

A recent national survey of more than 100 journalists, conducted by McBain Associates for M Booth & Associates, Inc., may not have uncovered any earth-shattering news, but it does underscore that journalists’ views about PR… Continued

444 Madison Avenue New York, N.Y. 10022; ph: 212/508-0700 Editor’s Note: It’s been our general impression that the New York media outlets are the hardest to gain access to (for two reasons: the hectic newsgathering… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

BOSTON – The Internet, for PR and marketing professionals, is becoming more functional than flashy, especially for research and development, product launches and even talking to the media. Pharmaceutical companies, for example, are shifting business… Continued

On the Radar Screen: Taco Bell’s Embroiled In Customer Beef With Service Given it’s the era of political correctness, we want to be really careful about passing judgment on this gripe, but we couldn’t refrain… Continued

In two weeks, PR NEWS will tackle one of the most pressing issues you’re sure to face in the future: how prepared your company is for a crisis. On Feb. 17 at the Washington Sheraton… Continued

The business climate of mergers and acquisitions, the impact of the Internet and the advent of the global market have all given way to an increased need for the internal communications audit – the checks-and-balances… Continued