In two weeks, PR NEWS will tackle one of the most pressing issues you're sure to face in the future: how prepared your company is for a crisis.
On Feb. 17 at the Washington Sheraton in Washington, D.C., speakers at PR NEWS's "Advanced Crisis Management One-Day Workshop" will share their expertise on the myriad issues crisis communications/management has triggered. Topics will cover a wide scope of issues and global concerns, from who needs to be brought in during the crisis-preparedness process to in-the-trenches stories from those who have weathered - and survived - a crisis. Workshop sponsors are Medialink and PR Newswire.
You'll also hear from reporters and editors at major media outlets such as USA Today, The Washington Times and Phillips Business Information Inc. to get their take on how companies fare during crisis. For more information or to register, call 888/707-5814 or visit our Web site: http://www.ijumpstart.com/prnews.
Schedule of Events
8-8:20 a.m. - Registration and Coffee Reception
8:20-8:30 a.m. - Welcome Address from PR NEWS Publisher Angela Duff
8:30-9:45 a.m.-What a Crisis Could Mean To Your Company/Client
Moderator: Debra Zimmerman Murphey, Editor, PR NEWS
Panel: Larry Kamer, president of Kamer-Singer & Associates; Susan Bell Tomai, founder of Evergreen Media Counselors; Harland W. Warner, president and CEO of Warner Communications Counselors.
9:45-11 a.m. - Internal Crisis Management: Controlling A Crisis Vs. Having It Control You
Moderator: Debra Zimmerman Murphey, Editor, PR NEWS
Panel: Karen C. Bachmann, VP of corporate communications for Foodmaker, Inc.; John Meek, president and CEO of HMI, Inc.; Richard L. Mintz, managing director of Burson-Marsteller's Washington, D.C.-based public affairs practice.
11:15 a.m.-12:45 p.m. - External Crisis Management: Working With the Media to Mitigate the Damage
Moderator: Diane Schwartz, Managing Editor, PR NEWS
Panel: Karon N. Cullen, corporate director of PR for The Ritz-Carlton Hotel Co.; Kent Hoover, editor of Washington Business Journal; Barry McLoughlin, president of Barry McLoughlin Associates Inc.; Gregory Rixon, senior director of communications for Amtrak.
12:40-2 p.m. - Keynote Address and Lunch
Keynote Speaker: Katharine Paine, founder and CEO of The Delahaye Group.
2-3:15 p.m. - Bouncing Back
Moderator: Diane Schwartz, Managing Editor, PR NEWS
Panel: Albert Barr, president of CARMA International; Tracy Knippenburg Gillis, associate with The Corporate Response Group; Nick Peters, manager of Medialink's domestic satellite, newswire, station relations and live events units.
3:15-4:30 p.m. - Panel Q&A with Members of the Media
Moderator: Debra Zimmerman Murphey, Editor, PR NEWS
4:30 p.m. - Announcement of winner of free 2-hour crisis management consultation with Barry McLoughlin Associates. (All attendees are automatically eligible.)