If you're looking for ways to strengthen your community/customer relations endeavors, it would be smart to publicize your environmental advocacy; your sponsorships of environmentally related projects; or your kind corporate persona.
We're basing that on a Wirthlin Worldwide survey that shows that Americans are still interested in environmental issues.
Corporate initiatives in support of the environment often have their greatest visibility and impact at the local level.
So, a savvy way to enhance a company's "caring" image is often through local grassroots efforts rather than sprawling national programs.
The Wirthlin survey shows:
- About six in 10 (57%) Americans said they are sympathetic to environmental concerns, while 11% consider themselves active environmentalists; and
- One in four (27%) are neutral on the issue and only 4% admit to being unsympathetic to environmental concerns. (Wirthlin Worldwide, 703/556-0001, http://www.wirthlin.com)