If you’re looking for ways to strengthen your community/customer relations endeavors, it would be smart to publicize your environmental advocacy; your sponsorships of environmentally related projects; or your kind corporate persona. We’re basing that on… Continued
Archive: February 1998
Media’s best friend: What Journalists Want
February 2nd, 1998 by PRNEWSA recent national survey of more than 100 journalists, conducted by McBain Associates for M Booth & Associates, Inc., may not have uncovered any earth-shattering news, but it does underscore that journalists’ views about PR… Continued
New York Magazine
February 2nd, 1998 by PRNEWS444 Madison Avenue New York, N.Y. 10022; ph: 212/508-0700 Editor’s Note: It’s been our general impression that the New York media outlets are the hardest to gain access to (for two reasons: the hectic newsgathering… Continued
Attention All PR News Readers
February 2nd, 1998 by PRNEWSNew Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued
In New Drug-Approval Process, Web Becomes Key PR Vehicle
February 2nd, 1998 by PRNEWSBOSTON – The Internet, for PR and marketing professionals, is becoming more functional than flashy, especially for research and development, product launches and even talking to the media. Pharmaceutical companies, for example, are shifting business… Continued
Industry Briefs
February 2nd, 1998 by PRNEWSOn the Radar Screen: Taco Bell’s Embroiled In Customer Beef With Service Given it’s the era of political correctness, we want to be really careful about passing judgment on this gripe, but we couldn’t refrain… Continued
Crisis Management Workshop Kicks Off Feb. 17
February 2nd, 1998 by PRNEWSIn two weeks, PR NEWS will tackle one of the most pressing issues you’re sure to face in the future: how prepared your company is for a crisis. On Feb. 17 at the Washington Sheraton… Continued
In the Wake of a Poorly Handled Crisis, An Internal Audit’s In Order
February 2nd, 1998 by PRNEWSThe business climate of mergers and acquisitions, the impact of the Internet and the advent of the global market have all given way to an increased need for the internal communications audit – the checks-and-balances… Continued