Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros.
Social Media & SEO
6 Ways to Make Your Brand ‘Pop’ on Facebook
October 9th, 2014 byInfographic: Who Is More Active on Social Media—Men or Women?
October 8th, 2014 bySavvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience.
8 Tips for a 90-Second Professional Networking Encounter
October 7th, 2014 by Steve GoldsteinAt PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.
Inconsistent Policies Hurt Employee Communications
October 6th, 2014 by PRNEWSBill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.
How to Cultivate Your Online Communities
October 6th, 2014 by Shonali BurkeThe danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.
Resistance to Social Media Is Futile
October 6th, 2014 by PRNEWSNine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.
4 Key Elements of a Social Media Campaign
October 2nd, 2014 by Richard BrownellThe communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.
3 Tips for Winning the Facebook News Feed Battle
October 1st, 2014 by Matthew SchwartzIt seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.
3 Ways PR Pros Can Use Game Dynamics to Stand Out
September 30th, 2014 by Steve GoldsteinIn his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.
10 Tips for Telling a Story That Engages Audiences
September 29th, 2014 by Richard BrownellGood PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.