Winner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued
Social Media & SEO
Digital PR Awards: Social Networking Campaign
October 13th, 2014 by Chris SeymourWinner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued
Digital PR Awards: Twitter Communications
October 13th, 2014 by Chris SeymourWinner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued
Digital PR Awards: Use of Facebook
October 13th, 2014 by Chris SeymourWinner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued
Digital PR Awards: Viral Campaign
October 13th, 2014 by Chris SeymourWinners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued
Digital PR Awards: WOW! Campaign
October 13th, 2014 by Chris SeymourWinner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas… Continued
Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies
October 13th, 2014 by PRNEWSOnly about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies
We’re All Coders Now, But That’s Not a Bad Thing For PR
October 13th, 2014 by PRNEWSAs digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value.
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
5 Reasons Why Your SEO Strategy Isn’t Working
October 10th, 2014 byFor all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want?