Writing

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Takeaways From Internal Communications Roundtable and Crisis and Editorial Resources

July 1st, 2018 by

In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at http://www.prnewsonline.com/subscriber-resources/

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7 Business Writing Sins PR Pros Commit Regularly

June 5th, 2018 by

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.

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A Hot Summer Reading List For Cool Communicators

May 30th, 2018 by

These summer reading recommendations for PR pros might not show you how to get your brand message through the media clutter, but they will inspire you with their storytelling qualities, humor and, in some cases, exceptional research.

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‘Engage’ Crowned the Champion of the 2018 Most Overused PR Words & Phrases Tournament

April 9th, 2018 by

PR News’ community on Twitter has been voting for the most overused clichés over the past several weeks—using the hashtag #WordsBracket—through five rounds of brackets. Apparently PR practitioners need a nice long break from hearing the word “engage” but, admittedly, it’ll be hard to find a workable replacement for it.

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‘Thought Leader’ vs. ‘Engage’: Final Round of the Most Overused PR Words & Phrases Tournament

April 5th, 2018 by

We’re down to just two contenders in PR News’ 2018 Most Overused PR Words & Phrases Tournament: “thought leader” and “engage.” PR News’ community on Twitter has been voting for the past several weeks through four rounds of brackets. This time around “thought leader” bested “industry-leading,” and “engage” edged out “elevate.” The shockers of this year’s tournament so far are the relatively early exits of “at the end of the day” and “quite frankly.”

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April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad Taste

April 2nd, 2018 by

April Fools’ Day saw brands execute countless pranks on their (mostly) unsuspecting audiences. Embedded in these pranks are numerous lessons in good humor and bad taste, reminding communicators that it’s OK to be funny…just so long as the jokes land. Here are some notable examples.

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Final Four! 2018 Most Overused PR Words & Phrases Tournament

March 29th, 2018 by

We’re down to the Final Four of the 2018 Most Overused PR Words & Phrases Tournament. Before calling your bookie to place a bet, go to Twitter, use the hashtag #WordsBracket and tell us which of the four words or phrases should advance to the glorious championship round.

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Most Overused Words & Phrases in PR: #WordsBracket Madness Round 2

March 22nd, 2018 by

Earlier this month, PR News launched its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Communicators reached out to us via Twitter with their votes for the most egregious examples of corporate jargon, from “trending” and “industry-leading” to “quite frankly.” We present the “winners” (such as they are) of the second round here.

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4 Writing Mistakes That Will Slow Down Your Career—and How to Fix Them

March 20th, 2018 by

Whether crafting a press release seen by thousands or an email sent only to your team, a communicator’s goal is to foster a strong culture of writing, said panelists at PR News’ Advanced Writing Workshop, held March 20 at the National Press Club in Washington, D.C. While every writer has their blind spots, here are four common mistakes to keep in mind when crafting any communication.

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#WordsBracket Round One Winners: Voting Continues For the Most Overused PR Word or Phrase

March 16th, 2018 by

In the spirit of the NCAA basketball tournament, PR News offers its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Take a look at the second-round picks and vote on Twitter for the overused words from each pairing that you’d like to see advance. We’ll announce the third-round picks next Thursday, and every Thursday through the end of the month until we crown a champion.