Infographic: Who Is More Active on Social Media—Men or Women?

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams' time and help you avoid annoying your social media audience.

Once you're over the hurdle of knowing who you want to reach, the next challenge to conquer is finding out which platforms that audience is most engaged on. And what could be more a fundamental starting point for a social media targeting strategy than knowing which gender prefers a specific platform?

QuickSprout provides us with this helpful infographic to start to answer that question:


Learn how to developing an effective social listening strategy for your brand at PR News' upcoming webinar on Tuesday, October 14.

Follow Brian Greene on Twitter: @bw_greene