Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
Social Media & SEO
5 Reasons Why Your SEO Strategy Isn’t Working
October 10th, 2014 byFor all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want?
3 Starting Points for Your Social Media Storytelling Strategy
October 9th, 2014 byFinding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media.
6 Ways to Make Your Brand ‘Pop’ on Facebook
October 9th, 2014 byFacebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros.
Infographic: Who Is More Active on Social Media—Men or Women?
October 8th, 2014 bySavvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience.
8 Tips for a 90-Second Professional Networking Encounter
October 7th, 2014 by Steve GoldsteinAt PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.
Inconsistent Policies Hurt Employee Communications
October 6th, 2014 by PRNEWSBill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.
How to Cultivate Your Online Communities
October 6th, 2014 by Shonali BurkeThe danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.
Resistance to Social Media Is Futile
October 6th, 2014 by PRNEWSNine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.
4 Key Elements of a Social Media Campaign
October 2nd, 2014 by Richard BrownellThe communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.