Social Media & SEO

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.