Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
Social Media & SEO
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled… Continued
How Saint Gobain and Brownstein Group Reintroduced a Brand to the World
September 18th, 2015 by Erin Allsman and Carmen FerrignoWhat do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It
September 15th, 2015 by Steve GoldsteinLet’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
On Instagram, Ask ‘What Would Taylor Swift Do?’
September 14th, 2015 by Steve GoldsteinLearning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?
How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future
September 11th, 2015 by Mark RenfreeThe Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns
September 10th, 2015 by Seth ArensteinIn advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]
September 10th, 2015 by Steve GoldsteinWithout a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
4 Tips for Establishing Employee Social Media Guidelines
September 9th, 2015 by Richard BrownellThere is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.