Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.
Topics
PR Spurs Cosmetics Brand to Get Flatter
March 2nd, 2015 by PRNEWSHaving a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.
Time for a Closer Look at Your Content
March 2nd, 2015 by PRNEWSWhen brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.
The First Line of Crisis Communication
March 2nd, 2015 by PRNEWSIf you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.
A Huge Bet That Paid Off
March 2nd, 2015 by PRNEWS▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to
The Week in PR – A roundup of PR and marketing-related news
March 2nd, 2015 by PRNEWS‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).
PR Pros Need to Reevaluate Pinterest and Snapchat
March 2nd, 2015 by PRNEWSWith additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.
Top Women in PR 2014: Lisa Hartenberger
February 27th, 2015 by Mark RenfreeLisa Hartenberger, Director, Corporate Communications, Navistar, Inc. Lisa is a business expert engaged in the increasingly critical field of internal communications. In the last year, working in a trusting relationship with senior management, she has… Continued
Top Women in PR 2014: Marty McDonald
February 27th, 2015 by Mark RenfreeMarty McDonald, Senior Vice President, Fahlgren Mortine Marty’s career has been defined by her relentless focus on results for her clients, her agency and her community. She single-handedly led Fahlgren Mortine’s regional expansion into a… Continued
Top Women in PR 2014: Maura Corbett
February 27th, 2015 by Mark RenfreeMaura Corbett, CEO and Founder, Glen Echo Group Maura has made disrupting the status quo her business. In under four years, she and her team have successfully taken on some of the most entrenched industry… Continued