In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer “digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics” in the imagery it creates for its stores and marketing.
The Consumer Electronics Show is already a loaded PR coin. On one side there’s the opportunity to amplify messaging to hundreds of thousands of attendees and an exponential audience tuning in to media coverage. On the other is the challenge of rising above the throng, which this year includes a 146-inch TV and laundry-folding bots. Stir in some torrential rainstorms, power outages and grumpy attendees, and we’ve got a good list of challenges and takeaways from this year’s spectacle.
Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.
It’s easy to get distracted by the flash if not the substance of the yearly consumer electronics show known as CES. This year’s edition was every bit as gaudy as those of past years, even without the lights on. The question, however, is what all the gadgets and promises of revolutionary capabilities mean for communicators? David Wolpert, social media manager at Bell Helicopter, offers some thoughts.
If you thought Mark Zuckerberg’s New Year’s resolution to “fix” Facebook was just like your resolution to stop eating candy (as in, never going to happen), think again. Late Thursday, Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds—and those changes will likely have a serious impact on your brand’s approach to the platform.
With continuous pressure on journalists to produce clickbait, PR pros may feel that providing sensational content is the only way to get a reporter’s attention. That’s not entirely true, says Nisha Morris, executive director, communication, for Providence St. Joseph Health, but there are some essentials to keep in mind.
Are you afraid to face your inbox, which probably is overflowing with email that’s of little or no use? And is the lack of a research assistant looking up names and addresses of key journalists slowing your workflow? Fortunately, it’s 2018 and there’s a bevy of tech tools that can help PR pros like you. Here are 12 that will raise your productivity immediately.
Now in its 51st year of operation, CES is more relevant than ever given it’s the biggest global stage for companies to demonstrate what technology products and services are likely to be commercialized in the year ahead. Beyond commercial interests, CES also provides an opportunity for company leaders to demonstrate a path forward to a brighter future for the tech industry, which has recently experienced an unusual backlash from a cross-section of audiences.
Lou Williams was one of the leading advocates for having public relations research, measurement and evaluation focus on the outcomes of PR campaigns rather than message outputs. Through speeches, workshops and seminars, he did his best to help make PR measurement and evaluation more meaningful. He once scolded judges of several of the industry’s major awards competitions for not being critical enough while assessing research and measurement.
Many companies measure their reputation via a yearly poll. Others wait until a crisis hits to commission a survey about how stakeholders perceive their company. Still others feel measuring reputation should be an ongoing operation. This fourth article in our series with PublicRelay discusses the best ways to measure reputation and why it’s important to do so.