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Colin Kaepernick & 6 Tips for Employees Who Make Controversial Statements

August 29th, 2016 by

There is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick’s act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.

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5 RFP Must-Do’s When Hiring Your Next PR Agency

August 29th, 2016 by

Clients that truly want to identify and hire the very best PR agency, whether for a short-term project or an ongoing contract, should undertake the same level of due diligence, review and evaluation as their human resources departments would put into the hiring of a new staff of public relations professionals—because that’s essentially what the new agency will bring to the organization.

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Instagram Is Most-Engaged Platform for B2B and B2C Brands During Olympics

August 29th, 2016 by

No doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. B2B brands had 1.8 million actions; B2C had 213 million.

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Brands’ Tactics Burnish and Tarnish Their Reps at Summer Olympics

August 29th, 2016 by

The Olympics is not for the faint of heart. Never mind the athletes. Being a spectator or a sponsor requires as much grit and fortitude. I know. I just got back from watching my cousin, Caleb Paine, compete on the U.S. Sailing Team. For years, I observed the Olympics from the comfort of my living room, watching the celebration of human spirit and athleticism play out against what I assumed was a perfectly orchestrated spectacle, replete with major brands and a lot of media coverage. It’s not like that at all.

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PR Pros Still See Writing as Key to Success, But Analytics, Digital, Business Skills Also Important

August 29th, 2016 by

To get readers in the right frame of mind for the start of the school term this two-part series begins by asking a bevy of veteran in-house and agency communicators to discuss the latest trends in the field and how they are being taught (or not) at colleges and graduate schools. Their responses are included in this week’s edition. In our next edition, we’ll present the academics’ responses to similar questions.

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Use of Data and Social Are Key Trends for Advocacy PR

August 29th, 2016 by

A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.

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Labor Day Idea: Enhance Company & Employee Performance via Vacations

August 29th, 2016 by

Is paid time off (PTO) a relic of the past? Should PR leaders abandon the concept? That doesn’t seem to be the ideal solution, especially when the benefits of vacation are well established. A Diamond Resorts International survey conducted by Nielsen found 71% of people who take a yearly vacation are satisfied or very satisfied with their jobs. Just 46% who fail to take a yearly vacation are satisfied or very satisfied with their jobs.

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The Week in PR

August 29th, 2016 by

A roundup of the week’s new items in PR, including allegations against the Kardashians for endorsing products on social without mentioning that they are paid to do so; the departure of Robyn Massey as Ogilvy’s CCO; more bad news for Chipotle, this time from the NLRB regarding its social media policy.

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Is Apple Making Moves Toward the Next Big Social Platform?

August 26th, 2016 by

Rumors have been circulating in tech blog circles this week that Apple has been developing a camera app-based social sharing tool to rival Snapchat and Instagram. Given the likelihood of the next generation of smartphone buyers to prioritize visual language—sharing photos and video over text—over text-based communications, this is a smart move for the tech giant, especially as Facebook and Google continue to grow in influence.

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How to Work With Law Firms, One of PR’s More Complex Clients

August 26th, 2016 by

A large law firm can be a source of great PR potential, with exciting news and high-profile clients. Sometimes, getting the news out or commenting to reporters can be sticky. The problem can boil down to internal rules and policies and client conflicts that prohibit talking to the media on certain topics, or need multiple layers of approval to do so.