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How PR Pros Can Avoid Overused Phrases to Express Sympathy

August 18th, 2017 by

With the current new cycle’s emphasis on crises, the need for brands and their CEOs to respond with appropriately has become paramount. Sadly, many times these crises call for communicators to craft expressions of grief. One issue, though, is that some phrases can be overused to the point of losing their effectiveness on listeners or readers. This is known as semantic satiation. Here are tips to help communicators be more effective with the words they use to express grief in public statements.

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How BET Networks Taps Into Talent for Influencer Marketing

August 18th, 2017 by

Influencer marketing can come in many shapes and sizes. Some companies utilize outside influencers, and some focus on employees. For Tatiana Holifield-Arthur, senior director of social media marketing strategy at BET Networks, influencer marketing means using its on-air talent to achieve a multiplier effect with the network’s huge following.

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What the #Resistance Can Teach Brands About Twitter

August 17th, 2017 by

If you’ve forgotten the power of Twitter, or ever doubted it, we can look at examples from the #Resistance movement this week to find evidence of the platform’s might. In the wake of Charlottesville, here are four things brands should consider when determining how/if they should take a stance.

5 Cs

How to Use the 5 C’s When Drafting a Crisis Response

August 17th, 2017 by

In a crisis, a solid framework can make sure you’ve touched on all the major areas you need to communicate and that you haven’t overlooked something major. When the goal is to demonstrate responsibility and leadership, these “5 C’s” can cover all your bases for a reassuring and competent response.

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What You Need to Know to Keep That First Job in PR

August 16th, 2017 by

If you’ve just started working in PR no doubt you’ve learned that the life of a PR pro means juggling a lot of tasks and skills. Perhaps you’re overwhelmed. Worry not. Veteran communicator Andrew Blum has tips and tactics to help as you get acclimated to professional life. And while it’s unlikely your first job in PR is glamorous, it can be a steppingstone to the rest of your career.

INTERVIEW

How to Get Reluctant Executives to Stop Worrying and Talk with the Media

August 15th, 2017 by

You’ve got a great story to tell and a media representative ready to listen, but your company’s gun-shy leadership doesn’t want to engage with the press. While staying away from the spotlight can be the right call at times, we know earned media can help burnish your company’s reputation and make it more resonant. Try taking small steps with your executives to demonstrate that not all media members are looking to attack them and the brand.

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Grubhub’s Recipe for Summerlicious Content: Mix Data-Driven Stories With Trends and Shake Well

August 15th, 2017 by

Similar to a good newspaper or news site, a good content strategy is a combination of structure and spontaneity. We talked with Grubhub’s social media director Mallorie Rosenbluth to find out the brand’s recipe for creating such delicious content that’s both planned and spontaneous.

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How Southwest Responded to a Crisis Under Unthinkable Circumstances

August 15th, 2017 by

The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.

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What You Missed at the Big 4 Social Media Conference

August 14th, 2017 by

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.

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Pssst, Wanna Buy Some Followers?: How to Avoid Influencer Fraud

August 14th, 2017 by

Influencer marketing is so hot right now that brands may be too willing to get involved. When you’re in the middle of a gold rush, it’s easy to forget caution, and “fear of missing out” may make a sucker of you. This is the crux of a social media experiment by influencer marketing agency Mediakix that has been gaining attention. The bait: Two fake Instagram accounts and a bevy of bought followers. The question: Would brands be willing to pay these fictitious influencers for their promotion “power”? The answer: Yes.