Now that Instagram considers everyone to be a creator on IGTV, we all can learn from the numerous ways that brands are crushing it with their photos and videos on the platform this summer. While brands aren’t exactly pumping out the summer fun on IGTV just yet, here are three examples of brands that have perfectly captured summer elsewhere on the platform.
As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.
PR is at the beginning of its journey with measurement and data. With digital metrics so readily accessible, communicators have never been more able to accurately identify how their messages are received, track how brands are viewed in the market and even detect looming crises. Though using data can be intimidating, admits KPMG’s global communications lead Megan Dubrowski, she’s come to an epiphany: Use data to tell a story.
Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”
In today’s oversaturated, mile-a-minute news cycle, it can feel impossible for PR professionals to get the attention of the right journalist at the right news outlet at the right time for their brand. But though there are certainly no foolproof formulas to hit the jackpot every time, you can increase the chances of your pitch getting noticed with some tried-and-true methods from communications experts like Scott Dobroski, senior director of corporate communications at Glassdoor. Here’s some of his advice on how to get your email pitches noticed.
Conventional wisdom held that brands should avoid weighing in on politics or social issues. But as research reports and surveys show, consumers now want brands to stand for something beyond goods and services. That said, brands wade into the political world on several levels, although they do so at their peril, and sometimes their motivation is unclear.
Back in October 2016 John Roderick observed that candidate Donald Trump had jettisoned the word “apology” from his campaign’s PR playbook. Nominee Trump refused to apologize and instead attacked accusers. That tactic worked well enough to propel Trump to victory. Now facing growing condemnation of his immigration policy separating children from families, Trump is sticking to that tactic. It will be interesting to see if/how he communicates a revision to immigration policy.
Just three days in, the 2018 Cannes Lions International Festival of Creativity’s increased emphasis on influencers and creators can be felt everywhere. Cannes has made no secret of restructuring its nine staple awards, removing more than 100 subcategories. It also added categories, the net effect of which is an increased focus on the power of influencer-led storytelling. Following suit with the restructuring, two massive social platforms unveiled timely tools for advertisers and influencers.
Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.
While a Pride activation is not going to be authentic for every brand, a yearlong commitment to advancing the Pride agenda will work for some, argues APCO Worldwide’s Michael Galfetti. Here are three insights for brands to make Pride activations successful. The most important is making certain your brand clearly identifies how it is helping advance progress in the Pride community.