Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. While the new tool has raised some privacy concerns, it also has some implications for brand communicators— it could become a great tool for event-based promotion and local businesses, says Andrea Limas, social media strategist for the University of San Francisco, and Kristy Gillentine, vice president of public engagement at Drive West Communications.
Many social media teams lament that they don’t have enough budget, headcount or support to have a real impact on the business. Yet it’s often these same teams that fail to connect the dots. Your senior leaders don’t care about likes and retweets, they care about impact on business results. Here’s a four-step process on how to frame the discussion and speak their language to get more headcount and budget for social.
On June 16, Amazon announced its $13.7 billion acquisition of Whole Foods in a press release. But what does its messaging look like to its investors and top stakeholders? In the 10 days since the press release and accompanying front-page headlines, messaging for investors has centered on sales, showing that automating more jobs is a good thing, aligning with government priorities and maintaining a CSR narrative. Here are five ways Amazon has been communicating the acquisition as a benefit to investors.
For the past decade, people have argued about where social media should sit in a company’s organization chart. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a business’s core priorities. For some organizations, social media is best seen as an extension of customer service, while for others, it may make more sense to locate it within marketing or communications. Here’s why.
When we dive deeper into the Gould+Partners study about PR firm profitability that we reported about in our June 12 edition, it looks like another case of the rich getting richer. The larger firms are doing well in terms of profits, but the mid-size and smaller firms are struggling. Gould provides insight into why he thinks this is the case and what PR firms can do to raise their profits.
PR pros know that having a Crisis Communications Plan (CCP) is critical. The more difficult task is keeping the plan’s steps top-of-mind for rapid recall when you need them. Chances are your CCP is sitting on a shelf somewhere. This article provides a handy checklist of CCP steps as well as a step-by-step approach to handling crisis communications in a way that will be easy for staff to remember.
In the upcoming Arthur W. Page Society New CCO podcast, MillerCoors CCO Pete Marino talks about the company’s internal video channel MCTV, among other topics. PR News was provided an advance copy. In an interview with us, Marino expands on MCTV as well as what keeps him up at nights.
Communicators and marketers know the elephant in the room with Snapchat is that you can’t measure it. Wrong, argues Carmen Collins of Cisco, who not only has launched an extensive Snapchat effort at the company but also measures it. In this article she provides step-by-step directions so you, too, can measure Snapchat.
What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.
As United Way of Miami-Dade’s one-person social media team, Shairy Gonzalez has to be nimble enough to address different audiences from day to day or even moment to moment. She might attend a fundraising event with corporate movers and shakers in the morning, and later get her hands dirty at a volunteer site in the afternoon. Gonzalez, who will speak at the upcoming Digital and Marketing Show in Miami, October 17-19, shared some examples of how she engages vastly different audiences on social media.