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Is PR Really Any Good at Turning Big Data Into Action?

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner. | MORE »

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#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

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Using Social Media as a Digital Life Preserver in Crisis Communications

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »

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Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »

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PR Insider: 5 Ways to Manage Work Overload

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »

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PR Tips on Getting the Word Out Through a Visual Medium

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »

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3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts. | MORE »

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Finding Common Ground Between PR and Sales

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior. | MORE »

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Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving. | MORE »

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The Peril of Playing it Cool

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness. | MORE »

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