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Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame

March 23rd, 2018 by

Established in 2011, PR News’ Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and analysis, and the promotion and awareness of key metrics within the PR community. On April 17 at its annual Measurement Conference in Philadelphia, PR News will induct three communications leaders into this exclusive club.


4 Steps to Build Measurable Performance Solutions Using Internal Communications

March 23rd, 2018 by

Start with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.


Most Overused Words & Phrases in PR: #WordsBracket Madness Round 2

March 22nd, 2018 by

Earlier this month, PR News launched its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Communicators reached out to us via Twitter with their votes for the most egregious examples of corporate jargon, from “trending” and “industry-leading” to “quite frankly.” We present the “winners” (such as they are) of the second round here.

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LinkedIn Adds Video Filters; Instagram Beefs Up Profile Links

March 22nd, 2018 by

If you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform, continues to add visual storytelling elements to its offerings. This week it unveiled a video filter feature for users, complementing its new native video function.

Mark Zuckerberg, CEO, Facebook

‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates

March 21st, 2018 by

We’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.


4 Writing Mistakes That Will Slow Down Your Career—and How to Fix Them

March 20th, 2018 by

Whether crafting a press release seen by thousands or an email sent only to your team, a communicator’s goal is to foster a strong culture of writing, said panelists at PR News’ Advanced Writing Workshop, held March 20 at the National Press Club in Washington, D.C. While every writer has their blind spots, here are four common mistakes to keep in mind when crafting any communication.


How Brands Can Get Ready for Saturday’s ‘March for Our Lives’ and Whether or Not They Should

March 20th, 2018 by

With the March for Our Lives set for Saturday at venues around the country, what should brands be doing, if anything, to prepare? We asked Barie Carmichael , a senior counselor at APCO Worldwide and a former communicator at iconic brands. In sum, it’s a delicate dance and one size does not fit all.


Reputation Declines for First Time Since ’09, But Honest Communication Can Help Brands Improve

March 20th, 2018 by

The Global RepTrak 100, the gold standard of corporate reputation, shows corporate reputation declining for the first time since 2009. Why has it declined and what can brands do about it? We answer those questions and more in our coverage.


Small Businesses Seek Quick Payoff from SEO

March 20th, 2018 by

In a new survey small businesses, those with fewer than 500 employees, are shown to be fairly large proponents of SEO. Some 55% of small businesses surveyed said they use SEO, a slight increase from 2017. More than 90% said last year they would be using SEO, according to Clutch, a B2B researcher.


KFC and Oxfam Take Different Paths to Crisis Resolution, Honesty Triumphs

March 20th, 2018 by

Katie Paine compares crises at Oxfam and KFC in her regular Image Patrol feature. In this edition she explores how transparency and even humor can be prime tactics for managing crisis.