Whatever one’s stance is regarding United’s decision to uphold its dress code policy, one thing is clear: United’s response has been swift and consistent across channels. Responding and listening in a crisis, though, are two very different—and sometime disconnected—things.
Pinterest is no longer just for brides. Recent data indicate its audience is rapidly diversifying, as men join the network at a growth rate of 70% year over year, although women remain its dominant followers. The site’s audience growth and diversification further underscore the idea that Pinterest is an untapped opportunity for B2B communication pros. Here’s how to take advantage of this platform.
It’s a truism that brands must be on social media. The important question, though, is what platforms are best for your brand? In terms of Twitter, it depends on whether or not you are a B2C or B2B brand, according to data from Shareablee provided exclusively to PR News Pro.
Research links low job satisfaction for PR pros with ethical conflict at work and distrust in leadership. Would you jump ship if you realized your company’s core values don’t align well with your own? Steph Curry, in an interview with ESPN, said he would. While most of us lack Curry’s financial security, we can take solace in trends indicating how values increasingly drive business decisions and serve the bottom line. For example, CSR programs please consumers who want to feel good about brands. And young professionals in particular expect to find a sense of purpose and happiness at work. Below are a few ways to increase your job satisfaction.
Our weekly roundup of news, trends and personnel announcements in the PR and communications field. This week’s stories include one about fakenews, culture changes at Uber and Wells Fargo, new features for Instagram and a promotion for Coca-Cola sustainability officer Bea Perez.
A Personal Blog Network (PBN) is a network of sites that you control which are designed to direct links to a site that you’re monetizing. If you have an existing PBN, or are building one up, you’re going to need to take steps to ensure your digital presence is effective, safe and secure. Here are five tips in setting up your PBN.
The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn’t mean they’ll automatically engage with your content. Yet, one of the most common mistakes content marketers make on Facebook is in focusing too much on lead generation and not enough on building a community and offering content of real value, says Chad Berndtson, director of content marketing and social media at B2B cyber security firm Palo Alto Networks.
Many brands, agencies and nonprofits, no matter what their budget, have seen great results when incorporating On-Demand Geofilters into their marketing strategies for our clients. In the PR News Social Media Guidebook, Christine Wilson of MtoM Consulting provides readers a wealth of information about growing a Snapchat strategy and audience from tabula rasa. Here are her top tips to help you design effective Geofilters while maximizing your budget.
Influencer marketing is undoubtably one of the hottest trends of 2017. But since this avenue is typically available only to brands with huge budgets to spend on big-name celebrities and well-connected media publishers, smaller firms often assume they can’t afford it. Not true: Here are five ways to make influencer marketing work for those with limited resources.
Video features, even live video, are ubiquitous now on social media. “Just press this button and post a video!” we’re urged. This may lull PR practitioners into the false sense that creating a good video for social is as easy as creating a video. But not so. Thoughtful video production is important, and it’s attainable even for those of us who didn’t go to film school and don’t have large budgets.