With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.
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3 PR Takeaways From the Apple Watch Preview
March 9th, 2015 by Matthew SchwartzThe release of the Apple Watch is a reminder of how fast consumer tastes are changing.
#InternationalWomensDay Campaign Cuts Through Clutter With Absence
March 9th, 2015 by Richard BrownellThe Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
PR Insider: 5 Reasons You Should Conduct a Client Survey
March 9th, 2015 by Melissa BarattaCultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.
Agency Shapes Focus on Real Estate Story
March 9th, 2015 by Megan ReidyChicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.
Media Relations: A Bureau Chief’s Perspective
March 9th, 2015 by PRNEWSMany PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption.
Social Media Beckons New Relationships
March 9th, 2015 by PRNEWSSocial channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.
Getting Reporters to Bite
March 9th, 2015 by PRNEWSGetting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.
Media Relations Manners
March 9th, 2015 by PRNEWSTo cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls.
The Most Effective Pitch May Be None At All
March 9th, 2015 by PRNEWSBeing more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.