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In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

There exists a powerful-yet-overlooked path that undoubtedly, unequivocally will help you strengthen your “PR gut.” How do you make progress along that path? By making mistakes.

The local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.

Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Though some progress has been made in the way brands incorporate DEI, our author outlines three actions that remain crucial today in driving real inclusion.

Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” So, what can communicators learn from this awe-inspiring work and how can it help your brand?

Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience.