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A 2-Step Approach to Integrating Communications and Business Teams

October 31st, 2016 by

Toshiba America Medical Systems, Inc. (TAMS) struggled with ensuring integration. As I’m certain you know, in a fast-paced environment it’s very easy to get caught up in your projects and fail to consider integration, or much of anything besides your immediate team. Over the past five years TAMS has implemented processes that have helped—dare I say forced—its marketing organization to integrate. Here’s how TAMS did it.

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Why Feedback is Important as You Build Your Intranet

October 31st, 2016 by

The second part of a two-part series about building an employee intranet. This part of the article deals with the actual build and design of the system and why it’s important to keep a beta user team and your C-suite advocates briefed.

Strategizing, Writing, Storytelling and Measurement Will Remain Important in 2017

October 31st, 2016 by

What will the new year mean for PR pros and what skills should they bring with them. We ask 5 communicators what successful PR people will need.

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The Week in PR

October 31st, 2016 by

A review of the week’s stories, trends and personnel moves in PR. This week’s edition includes Gutenberg’s spinning off Lumina, the mishandled crisis at an amusement park down under, a false alarm over the use of influencers and Fox’s CCO is leaving.

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5 Ways to Create Engaging Social Media Graphics

October 28th, 2016 by

If a picture is worth a thousand words, a social media graphic is worth 40 times that—research shows that visual content is up to 40 times more likely to be shared on social media over other types of content. With some prior strategic planning, strong visual content can become a regular part of your brand’s social media footprint, which will help cultivate an integrated brand voice that will more deeply connect with customers and clients alike.

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Social Shake-Up Conference Will Bring Latest Social Trends and Strategies to Atlanta

October 28th, 2016 by

The Social Shake-Up is May 22-24, 2017 at the W hotel in downtown Atlanta and will bring together hundreds of social media, digital, marketing, PR, tech and communications professionals looking to better integrate social media into their overall business strategies. Our speaker roster of 70+ corporations, agencies and nonprofits will share an out-of-the-ordinary social media success that will equip attendees with the knowledge to effectively break through the noise and drive better business outcomes for their brand.

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5 Google AdWords Tips for Building a Successful Campaign

October 27th, 2016 by

When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.

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Twitter Update Sends ‘Canoe’ Up the Creek

October 27th, 2016 by

Have you ever found yourself stuck in a “Twitter canoe”? The term refers to the frustrating dead-end effect of replying to users on Twitter, wherein the users’ handles take up most of the allotted 140 characters. More often then not, this ends up curbing a conversation that might have continued given more space, which can be frustrating for PR pros who use Twitter for relationship-building. The good news: Twitter is testing a character-freeing update that could put an end to the annoyance.

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Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation

October 26th, 2016 by

The company has been criticized by the public and commentators about its lackluster response to the issue, with some media complaining that statements have been vague, lacking detail of what exactly went wrong. Watching events snowball from the sideline, brands can learn some valuable lessons about protecting brand and reputation in a time of crisis. Here are six things Samsung’s PR crisis reminded us.

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Facebook is Testing New Filters for Live Streams

October 26th, 2016 by

Continuing it’s push to become a video-first platform, Facebook execs showcased new filters for Facebook Live at Wall Street Journal’s WSJDLive conference. The new filters use a form of machine-learning technology to transform live streams into the style of famous artists like Van Gogh.