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Influencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences. 

Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”

It’s hard to find time to get your full team together, so when you do, you want to make sure the time is spent productively in brainstorming sessions. Many researchers have focused on how the brain generates creative ideas. Their findings give us some simple strategies for enhanced creativity during your next brainstorm.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

The dramatic fall of the Blackberry is now being showcased as a feature film. The narrative invites a broader conversation about the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry.

In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

There exists a powerful-yet-overlooked path that undoubtedly, unequivocally will help you strengthen your “PR gut.” How do you make progress along that path? By making mistakes.

The local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.