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Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

Communicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.

Results from a recent IPR study indicate much-needed areas of improvement for addressing disabilities in the workforce.

Investing in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.

In a virtual roundtable, PRNEWS spoke with three of this year’s Top Women in PR honorees about mentorship, sponsorship and why it’s important to be comfortable being uncomfortable.

Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.