Great prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI’s output will be.
Topics
Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros
June 19th, 2023 by Mike Adorno and Ted BirkhahnThe communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.
What Fatherhood Can Teach Us About Communications
June 16th, 2023 by Franco RippleWith Father’s Day upon us, here are six things that fatherhood has taught our author about communications.
Internal Best Practices To Recognize Juneteenth
June 16th, 2023 by Sabrina BrowneAs brands and companies recognize Juneteenth, it’s important to remember that supporting Black employees authentically and respectfully requires meaningful planning, understanding and action. Here are some internal strategies that your organization can use.
Communications Do’s and Dont’s for Acknowledging Juneteenth
June 15th, 2023 by Nicole SchumanBy following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.
An Overlooked Aspect of Your Communications Strategy
June 15th, 2023 by Paul BrewsterWith negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.
How and Why Your Organization Should Continue to Celebrate Pride When the LGBTQIA+ Community is Under Attack
June 14th, 2023 by Thaly GermainAgainst a backdrop of increasing violence against the LGBTQIA+ community, celebrating Pride month this year at your organization is an especially powerful affirmation of the humanity of community. Our contributor offers tips for organizations.
How to Avoid Profiling a PR Meltdown
June 14th, 2023 by T.J. WinickWhile CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.
What to Do When Your Client Goes Rogue
June 13th, 2023 by Nicole SchumanThe public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare.
Don’t Let Anyone Hijack Your Message
June 13th, 2023 by Dustin SigginsOur author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.