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Knowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.

Great prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI’s output will be.

The communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.

With Father’s Day upon us, here are six things that fatherhood has taught our author about communications.