Measurement

Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.