Measurement


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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system. | MORE »

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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Charting the Industry: For Best PR Metrics, Infiltrate the Business

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that. | MORE »

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Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools … | MORE »

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Metrics Prove PR Value at a Price

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high. | MORE »

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