Measurement

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

Here’s four things communicators should consider when looking for a social media analytics tool.

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.

Social listening doesn’t cut it. Audience intelligence is replacing it.

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.