As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.
Measurement
5 Content Marketing Tips for PR Pros
August 26th, 2015 by Blair BroussardContent marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.
PR News’ 2015 Platinum PR Awards Finalists Announced
August 25th, 2015 by Steve GoldsteinAll the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
Leading the Charge: 5 Steps to Get Salespeople on Board With PR
August 24th, 2015 by By Liz Sophia McClellan, CMO, North plains systemsTraditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars
August 17th, 2015 by Adriena Daunt, PR manager, tourism new zealandMany in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
5 Steps to Building a Winning Content Strategy
August 17th, 2015 by PRNEWSShawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
August 3rd, 2015 by Seth ArensteinDespite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
4 Ways to Improve Your Social Media Reporting and Measurement Process
August 3rd, 2015 by BY Mike Samec, director of digital strategy, gibbs & soell business communicationsFace it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.