Measurement

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.

In order to have an illuminative PR measurement plan it has to be thought about early and often.

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

You need to see both the forest and the trees when it comes to knowing what you want.