Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
Archive: September 2015
On Instagram, Ask ‘What Would Taylor Swift Do?’
September 14th, 2015 by Steve GoldsteinLearning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?
How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings
September 14th, 2015 by Seth ArensteinIt seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.
The Week in PR
September 14th, 2015 by PRNEWSBack to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.
Chief Communications Officer’s Role Expands as Social Media Threat Grows
September 14th, 2015 by PRNEWSA brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.
How a Global Tech Firm Used Data Analysis to Steer Future PR Spending
September 14th, 2015 by MARGOT SINCLAIR SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, Hill+Knowlton StrategiesWe asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
2015 Platinum PR Award Finalists Announced
September 14th, 2015 by PRNEWSIn an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources
September 14th, 2015 by BY DR. IWAN JENKINS, PRESIDENT, RIOT POINT RESEARCH CORPORATIONIn their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future
September 11th, 2015 by Mark RenfreeThe Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
Media’s POV: 5 PR Pitching Pet Peeves
September 11th, 2015 by David HamiltonBy thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.