In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies. Each year PR News’ Platinum PR Award winners and honorable mentions set the standard for PR and marketing professionals.
All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26, 2015, at the Marriott Marquis in New York City. The luncheon is considered one of PR’s must-attend annual events. We recommend early registration to guarantee your seat.
PR News also will celebrate four inductees into its Platinum Hall of Fame. For the Hall of Fame, PR News selects communications initiatives that were launched at least three years ago and that we think will be referred to in years to come as having been original and having had a larger impact than even its creators might have imagined. In addition, PR News will announce winners of its 2015 PR Agency Elite Awards at the October 26 luncheon. The PR Agency Elite Awards recognize leading PR agencies of the past year by practice area. To register for the luncheon, please visit prnewsonline.com.
Platinum Hall of Fame Inductees
• MilkPEP – Got Milk?
• Prudential Financial – Prudential Newsroom
• Truth Initiative – truth®
• USA Network – Characters Unite
Anniversary Campaign
• CLS Strategies
• The Conroy Martinez Group
• Coyne Public Relations • Dell & PPR Worldwide
• Edelman • Honeywell Aerospace
• Institute of Food Technologists
• Iz Iletisim • Lockheed Martin
• Makovsky & Company Inc.
• Sabanci Foundation
Annual Report
• Digital Kitchen • Discovery Communications
• Hawaii Community Foundation
• Office Depot Foundation • Wilks Communications
• Yellowstone Park Foundation
Blog
• Golin on behalf of NRG Energy • Gregory FCA
• The Hoffman Agency • IW Group
• MasterCard Technologies • Transamerica
• Voce Communications
Branding
• Accenture Strategy and Accenture Digital Launch
• Burson-Marsteller • Financial Times
• Gatlinburg Convention and Visitors Bureau
• Henson Consulting
• Hooper Consulting International
• Johnson & Johnson • KPMG LLP
• PMK*BNC and Step 3
• U.S. Green Building Council
Cause-Related Marketing
• Aspen Dental Management Inc.
• Current Marketing • Edelman • Finn Partners
• Flowers Communications Group
•Intel Security and Discovery Education
•MD Anderson Cancer Center
• Mfa Marketing & PR / MFAction
•MSLGROUP • Nebo Agency
•PEDIGREE Brand + Weber Shandwick
• Raytheon Company • Snap-on
• Weber Shandwick
Community Relations
• Bellmont Partners • Burson-Marsteller
• Canadian Tire Corporation/North Strategic
• CareFirst BlueCross BlueShield • Food Lion
• GE Lighting • Goodwill Industries International
• Inspira Marketing Group • Lockheed Martin
• Molina Healthcare
• Porter Novelli on behalf of Bayer CropScience
• Raytheon Company • Sharp Communications
• SWAY PR/CommongroundMGS
• Toyota with Allison+Partners • UDOT SNAP
Crisis Management
• Edelman • Edelman and the Atlanta Hawks
• FleishmanHillard • Georgia Power
• Havas PR • LDWWgroup
• Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience
• Qorvis MSLGROUP
• Strategic Public Relations Group / Hung Fook Tong
Employee Relations
• Bacardi Limited • CA Technologies
• Delta Air Lines
• Ericsson • FedEx • Johnson & Johnson
• Louis Berger Employee Communications
• Navistar Inc.
Event Marketing
• ANTHEMIC Agency
• APCO Worldwide
• Coyne Public Relations
• Facebook • Finn Partners
• Gatlinburg Convention and Visitors Bureau
• Hilton Worldwide with Ketchum
• The Howard Hughes Corporation
• Logitech
• Porter Novelli • R.I.M. Porter Novelli
• U.S. Green Building Council
External Publication
(print or online)
• Branson/Lakes Area Convention & Visitors Bureau
• Cherokee Nation Businesses
• The Coca-Cola Company • Georgia Power
• Homewood Suites by Hilton
• Humana & Coyne Public Relations
• Korn Ferry Briefings on Talent & Leadership
• MetLife • Mullen • The Newtons Laboratory
• Office Depot Foundation • PepsiCo
Facebook Campaign
• American Podiatric Medical Association
• Cardinal Health Empowers Nurses Through RNspire
• CareFirst BlueCross BlueShield
• DEVENEY • Edelman
• Hunter Public Relations
• Kanyon • PEDIGREE Brand + Weber Shandwick
Financial/Investor Relations
• LaVoieHealthScience • MerchantCantos
• Ruder Finn and Novartis
• Strategic Public Relations Group / NIRAKU
• Uniomedia Zrt • Workiva
Global PR Campaign
• Accenture Strategy and Accenture Digital Launch
• Amway Corporation • Bacardi Limited
• Dell & PPR Worldwide • FleishmanHillard
• Lilly Oncology with TogoRun
• McDonald’s Corporation & Ruder Finn
• Millward Brown • National Geographic Channel
• Rotary International • Ubisoft with Creation
• Unilever with Weber Shandwick
• Waggener Edstrom Communications
Green PR
• Bacardi Limited
• Golin on behalf of NRG Energy & David Crane
• Honeywell Hometown Solutions
• Solar Energy Industries Association
• VKLarsonCommunication
Influencer Communications
• Cohn & Wolfe (three nominations)
• Com.motion Inc.
• Coyne Public Relations
• Daybreak Games
• Fish Consulting
• Marina Maher Communications and Crowdtap Inc.
• Microsoft and Waggener Edstrom Communications
• Porter Novelli and HP • TogoRun
• Twentieth Century Fox Home Entertainment with Think Jam
Internal Publication
(print or online)
• Anadolu Group
• Aspen Dental Management Inc.
• Bechtel • Cambia Health Solutions
• Cushman & Wakefield
• HEINEKEN International
• Missouri Department of Transportation
Marketing Communications
• Blue Chip Marketing Worldwide
• Burson-Marsteller
• Fish Consulting • Edelman (two nominations)
• La Crema
• Marina Maher Communications
• Tourism Australia • U.S. Highbush Blueberry Council
Media Event
• Baptist Health South Florida
• Current Lifestyle Marketing • Delphi Automotive
• Edelman and the Atlanta Hawks
• Food Lion Feeds Press Conference
• Hill+Knowlton Strategies
• JSH&A Communications
• OSK Marketing & Communications Inc.
• PMK∙BNC and Step 3 for Activision Publishing Inc.
• Reebok • WWE
Media Relations
• 5W Public Relations
• Coyne Public Relations for the Christopher & Dana Reeve Foundation
• Edelman • Finn Partners
• GYMR Public Relations
• Hilton Worldwide with Ketchum
• Marina Maher Communications
• NORAD/NORTHCOM and Raytheon Integrated Defense Systems
• PMK∙BNC and Step 3 for Activision Publishing Inc.
• Polskin Arts & Communications Counselors
• Purple Door Communications
Multicultural Campaign
• AbbVie • Amway Corporation
• Burrell Communications
• The Coca-Cola Company
• Edelman • Hilton Worldwide with Ketchum
• Marriott International • TELEMUNDO
• Visit Philadelphia
On a Shoestring Campaign
• American Lung Association and Medtronic
• Camino Public Relations • FedEx
• Fineman PR • IW Group
• Konnect Public Relations
• Krupp Kommunications
• National Organization for Women, Scott Circle and William Klein & Associates
• Nebo Agency • Ogilvy Public Relations
• Porter Novelli
Online Communications
• Accenture Strategy and Accenture Digital Launch
• Akkök Holding • Cisco Systems
• NewYork-Presbyterian Hospital • PhRMA
• Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience
• TogoRun • W2O Group
Online Press Room/Media Center
• Cherokee Nation Businesses • Cisco Systems
• Edelman • Golin on behalf of NRG Energy
• The MasterCard Engagement Bureau • RE/MAX
• VHA Office of Strategic Integration/Booz Allen Hamilton
Podcast and/or Videocast
• Edelman • Transamerica - ClearPath
• Vanda Pharmaceuticals Inc.
Press Release
• Marina Maher Communications
• GROHE Turkey
• Southwest Airlines
Pro Bono Campaign
• ASU Cronkite PR Lab • Nebo Agency
• North of Nine Communications
• Winger Marketing
Product Launch
• Abbott
• Accenture Strategy and Accenture Digital Launch
• Cone Communications • Coyne Public Relations
• Cutline Communications
• DBC PR + Social Media
• Discovery Education • Highwire PR
• Krupp Kommunications • MSLGROUP
• Murphy O’Brien Public Relations
• RF Binder • SanDisk & Voce Communications
PSA
• Coyne PR • The Doctors
• Nat Geo WILD
• National Geographic Channel
• Toyota Motor North America • W2O Group
Public Affairs
• APCO Worldwide
• Birmingham City Council
• CASE Construction Equipment
• CLS Strategies
• Cone Communications
• Davies Public Affairs
• ExxonMobil • Finn Partners
• Gap Inc./Edelman
• Havas PR
• Hill+Knowlton Strategies/Virgin America
• Singer Associates Inc.
Re-Branding/Re-positioning
• Allidura Consumer on behalf of JOHNSON’S
• ArcBest • Edelman
• Experian North America
• The Howard Hughes Corporation
• Kool Smiles & Schmidt Public Affairs
• Lippe Taylor on behalf of CynoSure
• Porter Novelli
Research & Measurement
• Better Homes and Gardens Real Estate
• FleishmanHillard
• MasterCard and PRIME Research
• Merritt Group Inc. • MSLGROUP
• NSBC & Paul Werth Associates
• Stein IAS for Trelleborg Marine Systems
Satellite Media Tours
• AbbVie
• American Academy of Periodontology
• Burson-Marsteller
• Johnson & Johnson with Edelman
• Strauss Media Strategies
SEM/ SEO Initiatives
or Campaign
• 70kft • AstraZeneca • C-4 Analytics
• The Hoffman Agency • Molina Healthcare
• Transamerica
Social Media Campaign
• 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick
• Baptist Health South Florida
• Coyne Public Relations
• Dancing Deer Baking Company
• Dice • eBay • Finn Partners for IEEE
• LDWWgroup
• Marina Maher Communications and Crowdtap Inc.
• National Pork Board • PepsiCo • PhRMA
• rbb Public Relations
• Unilever with Weber Shandwick
Speeches
• Ed Markey • Greeley and Hansen
Trade Show/Event PR
• Havas PR North America • Hill+Knowlton Strategies
• MasterCard Technologies • Oxygen Media
• PadillaCRT and Rockwell Automation • Porter Novelli
Twitter Campaign
• Edelman (two nominations)
• Eric Mower + Associates • FedEx
• The Goodyear Tire & Rubber Company & Coyne Public Relations
• PEDIGREE Brand + Weber Shandwick
• TogoRun
• Weber Shandwick and Suave Professionals
• The Walt Disney Company
Video Program
• Entergy
• Fisher Price with Weber Shandwick
• Honeywell Aerospace
• Molina Healthcare Inc.
• NewYork Presbyterian Hospital • PhRMA • Transamerica
• Weber Shandwick for Go RVing Canada
• Wray Ward
Web Site Marketing
• 70kft Website
• Coyne Public Relations for the Christopher & Dana Reeve Foundation
• Lippe Taylor on behalf of Shionogi
• Pfizer • PhRMA
• RFI Studios
• U.S. Highbush Blueberry Council
• Weber Shandwick and Novartis Pharmaceuticals AG
Word of Mouth/Viral Campaign
• Blonde 2.0 • Edelman • FedEx
• Fisher Price with Weber Shandwick
• Marina Maher Communications
• PadillaCRT
• RF Binder • Tourism Authority of Thailand
WOW! Award
• Cohn & Wolfe • Edelman (two nominations) • Finn Partners
• Hill+Knowlton Strategies
• IW Group
• Marina Maher Communications and Crowdtap Inc.
• MSLGROUP
• Southwest Airlines
Large PR Firm of the Year
• Cohn & Wolfe • Ruder Finn
• Weber Shandwick
Midsize PR Firm of the Year
• Eastwick • Finn Partners
• ICR Inc.
• Makovsky & Company Inc.
• Peppercomm
• PMK•BNC • Racepoint Global
• TogoRun
Small PR Firm of the Year
• Alpaytac
• DEVENEY
• GroundFloor Media
• HCK2 Partners• Highwire PR
• The Hoffman Agency
• J Public Relations Inc.
• JPA Health Communications
• LDWWgroup
• Murphy O’Brien Public Relations
• RockOrange
• Solomon McCown & Company
• Walker Sands Communications
This article originally appeared in the September 14, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.