Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.
Archive: September 2015
Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
September 3rd, 2015 by Richard BrownellGood communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
How to Launch and Develop Multi-Platform Audience Campaigns
September 2nd, 2015 by Seth ArensteinTo ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
Is PR Behind the Technology Curve?
September 2nd, 2015 by Starr BakerHere’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.
3 PR Content Metrics You Need to Take More Seriously
September 1st, 2015 by Mark RenfreeThere’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.
The Ideal Crisis Response Team for Communicators
September 1st, 2015 by Andrew Blum, AJB CommunicationsMaking up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.