No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.
Archive: September 2015
This PR Campaign Showed America Who Puts the Food on the Table
September 18th, 2015 by Mark RenfreeBayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
How Saint Gobain and Brownstein Group Reintroduced a Brand to the World
September 18th, 2015 by Erin Allsman and Carmen FerrignoWhat do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
Why Apple’s iOS Update Should Make Communicators Rethink Mobile
September 17th, 2015 by Mark RenfreeBy cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.
How to Plan for the ‘Golden Hour’ in Crisis Communications
September 16th, 2015 by Gene GrabowskiIn incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
How Strategic Communications Drives Business Outcomes
September 16th, 2015 by Jennifer RisiA well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It
September 15th, 2015 by Steve GoldsteinLet’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
5 Ways to Build Relationships With the Media
September 15th, 2015 by Richard BrownellMedia connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.