In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
Archive: September 2015
A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns
September 10th, 2015 by Seth Arenstein
10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]
September 10th, 2015 by Steve GoldsteinWithout a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
Apple’s Live Event Kicks Off Holiday Season With Jobsian Style
September 9th, 2015 by Steve GoldsteinApple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
4 Tips for Establishing Employee Social Media Guidelines
September 9th, 2015 by Richard BrownellThere is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.
Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon
September 8th, 2015 by Steve GoldsteinTo help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.
What PR Agencies Need to Know About the New Internet Protocol
September 8th, 2015 by Peter V. StantonIf your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.
How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum
September 4th, 2015 by Mark RenfreeThe Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
WhatsApp Closes in on 1 Billion Monthly Active Users
September 4th, 2015 by Steve GoldsteinWhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs.
A Yearly List That Can Help You Communicate with Millennials
September 3rd, 2015 by Seth ArensteinSigns of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]
A Yearly List That Can Help You Communicate with Millennials
September 3rd, 2015 bySigns of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]