PR News honored its 2015 CSR Awards winners and honorable mentions at the annual CSR Awards Luncheon on March 12, 2015. The event honored top communicators, brands and agencies who took chances, made incredible strides and demonstrated an understanding of the power of corporate social responsibility.
Here is a complete list of the winners and honorable mentions as well as this year’s inductees to the CSR Hall of Fame and the CSR A-List.
- The Allstate Foundation's Purple Purse
- Office Depot Foundation’s National Backpack Program
- Time Warner Cable's Connect a Million Minds
Agency CSR A-List
- APCO Worldwide
- Cone Communications
- Edelman - Business + Social Purpose
- FleishmanHillard
- G&S Business Communications
- RF|Binder Partners - Making an Impact Where it Matters
- VOX Global
- Weber Shandwick
2015 CSR Awards –
Winners and Honorable Mentions
Annual Report
Winner: Medtronic Inc. - 2014 Integrated Performance Report
Honorable Mentions:
- iHeartMedia - Impact Report
- International Flavors & Fragrances Inc. - Lasting - Change
- Kimco Realty - Kimco Publishes Inaugural Corporate Responsibility Report
Blog
Winner: AT&T Inc. - For Good Stories, There is No Place Like Home: People | Planet | Possibilities
Honorable Mentions:
- CAECOM Impact blog
Cause Branding Campaign
Co-Winner: Food Lion Feeds- Launching Our 500 Million Meal Commitment
Co-Winner: Weber Shandwick - Pass the Red Cup for World Hunger Relief
Honorable Mentions:
- Activate - Tu Amigo Pepe (Your friend Pepe)
- Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
- Imprenta Communications Group, Inc. - DIR: Wage Theft
- Kenneth Cole - Look Good, For Good
- MWW - Men's Wearhouse 2014 National Suit Drive
- Nebo Agency - Nebo Launches Choose ATL Campaign and Inspires 45 Million
- Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars
- The Zeno Group -The Allstate Foundation’s #GetThereSafe
- The Zeno Group – The Allstate Foundation’s Purple Purse
Community Affairs
Winner: Time Warner Cable - Bridging the digital divide in local communities: Learning Labs
Honorable Mentions:
- Diageo North America - Learning Skills for Life
- JetBlue Airways - Restoring Play for Kids in Underserved areas - a partnership with KaBOOM!
- Nerium International - Individually Taking Responsibility, Collectively Changing the World
- REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
- SAIC - Corporate Citizenship
Corporate-Community Partnership
Winner: Neustar - My Digital Life
Honorable Mentions:
- CLEARLINK - Bringing SEO to Non-Profits
- The Conroy Martinez Group - Miami Seaquarium Flipper's 50th/Flip it Forward
- Covance Inc. - Covance-CARE Nepal Saving Mothers and Infants Lives (SMILE) in Nepal
- Discovery Education - Belk Service Learning Challenge
- Kenneth Cole - Look Good, For Good
- MUFG Union Bank, N.A. - Union Bank and LAUSD Collaborate to Enhance Financial Education
- Nexus Treatment - Nexus Bridging Program
- Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars
Corporation with less than 25,000 employees
Winner: TD Ameritrade
Honorable Mentions:
- International Flavors & Fragrances Inc.
- NCCI
- Resorts World Sentosa, Singapore
CSR Professional of Year
Winner: Jan Jones Blackhurst - Caesars Entertainment
Honorable Mentions:
- Christopher Ian Bennett - Guitar Center
- Adam Harrell - Nebo Agency
- Bob Langert - McDonald's Corporation
- Ryan McCarty - TCC
- Angela Peluso - Verizon Foundation
- Ylann Schemm - Elsevier
- Tessie Topol - Time Warner Cable
CSR on a Shoestring
Winner: Nebo Agency - Nebo Launches Choose ATL Passion Project to Tell City's Untold Story
Honorable Mentions:
- The Conroy Martinez Group - Infinity Auto Insurance's Bilingual Literacy Program: Read Conmigo
- Humana - Healthy People, Healthy Planet, Healthy Performance
- Raytheon Intelligence, Information and Services - The Big Dance of Data Defense
- SAIC - Give A Meal Team Challenge
Diversity Communications
Winner: Imprenta Communications Group, LLC - DIR: Wage Theft
Honorable Mentions:
- HMA Associates Inc. - National Influenza Vaccination Disparities Partnership
- MGM Resorts International - Women's Leadership Conference
Employee Relations
Co-Winner: Humana - Rethink Paper
Co-Winner: International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action
Honorable Mentions:
- AT&T and DonorsChoose.org
- CLEARLINK - Engaging Employees With Philanthropy
- CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on Giving Tuesday
- Takeda Pharmaceuticals International Co. - Living Through Giving
- Time Warner Cable - Employee Green Team Playbook
Event: CSR/Green Focus
Winner: Hughes General Contractors, Inc., VCBO Architecture and Davis School District - Odyssey Elementary Open House
Honorable Mentions:
- Covenant Health - East Tennessee Health Forum on Ebola
- Dask - Earthquake Resistant Building Design Competition
- International Flavors & Fragrances Inc. - Global Hand Washing Day
- KPMG LLP - KPMG's Reading Relay
- RBC - 2014 RBC Blue Water Day
- REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
- Triomphant Communications - Culinary Battles: Supreme Asian Chef
- Weber Shandwick on behalf of Clean the World - Build on the Hill: Hygiene Kit Build
Media Relations
Winner: Scholastic Summer Challenge
Honorable Mentions:
- Food Network - Go Orange for No Kid Hungry
- Havas PR - Chronicling the True Power of Breast Cancer Warriors
- MWW - The Wunder Project: A Movement to Cure Colon Cancer
- SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
- Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy
Nonprofit Partnership
Winner: CA Technologies - Tech Girls Rock
Honorable Mentions:
- ArcelorMittal USA - Sustain Our Great Lakes
- FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
- JetBlue Airways - Blue Horizons for Autism 2013
- Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
- Time Warner Cable and 826 National
Pro Bono
Winner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour
Honorable Mentions:
- CGI - Share our Strength Analytics Enhancement
- Weber Shandwick - Impact Project
Product Design/ Redesign
Winner: Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
Honorable Mentions:
- Cone Communications – Earthwards… Getting Down to Business
- International Flavors & Fragrances - Rose Water Essential
Recycling Program
Winner: Sprint Buyback
Honorable Mentions:
- Golden State Foods - Biodiesel from Bio-waste
- JetBlue Airways - Composting at T5 2013
- TerraCycle - Cigarette Waste Brigade
Social Good
Winner: Clear Channel - iHeartRadio’s Show Your Stripes
Honorable Mentions:
- The California Endowment - #Health4All
- DeVry University – HerWorld
- Ford and OgilvyEarth - MyEnergi Lifestyle
- Mashable – Social Good Summit
- Novartis International AG – Improving access to healthcare through innovative and sustainable business models
- Raytheon's Hashtags4Heroes – Empowering Social Media Users to Thank Military Veterans
- SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"
Social Media Campaign
Co-Winner: Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders
Co-Winner: NBCUniversal - Share and Tell
Honorable Mentions:
- Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
- Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
- RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
- Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
- Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back
Stakeholder Engagement
Winner: Time Warner Cable Media - Staying "Connected" During Superstorm Sandy
- Bombardier Aerospace – Safety Standdown
- Goldcorp - Answering the Call of the Moose
- Micato Safaris - Micato-AmericaShare
- OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
- OPET Revolutionizes Volunteerism
- Strategic Public Relations Group - The Singa Project
Sustainability/ CSR Report
Co-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications
Co-Winner: Monsanto Company
Honorable Mentions:
- Adobe's Create Change 5-Year Data Visualization
- Advent Integrated - Viridian 2012 Sustainability Report
- AECOM Technology Corporation - Complex problems. Integrated solutions.
- AGCO - Food for Thought
- Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
- Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
- IHS Inaugural Corporate Sustainability Report
- International Paper
Video Initiatives
Co-Winner: : AT&T - Through the Eyes of a Phone - It Can Wait
Co-Winner: Toyota & 360i - Meals per Hour
Honorable Mentions:
- Cisneros Media - Somos Lo Que Queremos
- International Flavors & Fragrances - Moving Forward
- Toyota and Discovery Education - Toyota Teen Driver Video Challenge
- Viacom's Support for the AT&T It Can Wait Campaign
- Viridian - 7 Continents in 7 Years
Volunteer Program
Co-Winner: Oracle Volunteers
Co-Winner: JetBlue Airways and New York Restoration Project - One Thing That's Green 2013
Honorable Mentions:
- Hilton Worldwide - Building a Global Week of Service
- Jackson in Action
- RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
- Thermo Fisher Scientific Community Action Council
Workplace Innovation
Winner: Entergy's Power To Care Campaign
Honorable Mentions:
- Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)