Archive: August 2004

By Katie Paine You can barely open a newspaper or magazine these days without reading something tying obesity to fast food. So, never one to miss out on a sizzling topic, we decided to jump… Continued

At the rate the media is fragmenting — and with consumers saying enough! with the bombardment of advertising — marketers may ultimately have to send out reconnaissance missions to find new customers. In the meantime,… Continued

You know the drill: You have a long flight ahead of you so you hit the nearest newsstand and pile up on newspapers and magazines for some catch-up time. But in PR campaigns geared toward… Continued

Ellen Weinreb, president of Berkeley, Calif.-based Corporate Social Responsibility Consulting, has seen a sea change in the last several years in how PR is viewed in the context of Corporate Social Responsibility (CSR). Weinreb, who… Continued

More than Good, CSR Demands the Bad and the Ugly, Too Not so long ago, a corporation could say it was a good citizen simply by printing an annual report that summed up its actions… Continued

The article in last week’s issue (Aug. 2) regarding the drug industry’s PR image had the incorrect e-mail address for James Greif, of the American Association of Pharmaceutical Scientists (AAPS). It is [email protected]. We apologize… Continued

In next week’s issue of PR NEWS (August 16) we peel back the layers to take a closer look into the latest trends in Corporate Social Responsibility…And there’s still time to register for PR NEWS’… Continued

The third-annual survey of Washington. D.C. opinion leaders and decision-makers was released last week by Mindshare Interactive Campaigns and nationaljournal.com. The overriding theme: online communications has become the preferred communications tool for reaching important players… Continued

After a massive shakeout earlier in the decade, many of the surviving IT (information technology) titles, having turned a difficult corner, are now scrambling for market share. Now, to stack up a few competitors: A… Continued

In a sign of the increasing appetite for tech-related publications – despite the still-slackening economy — IDG rival Ziff Davis Media (New York) last week announced plans to launch Extreme Tech in October. The magazine,… Continued