Archive: August 2004

By Ian Lipner Admittedly, at first glance, RSS does not stand for “Real Sexy Stuff.” But to a savvy PR practitioner, RSS can be a powerful multi-purpose tool for reaching pitch-fatigued reporters and editors, keeping… Continued

When the American Cancer Society released a study last year showing a strong link between obesity and the risk of getting cancer, it was bad news for fast food chains but good news for groups… Continued

The results from Bennett & Company’s 14th Annual Media Survey will leave you no less conflicted than normal about how and why editors, reporters et al. pick and choose stories they choose to cover. The… Continued

With the silly season (sorry, we mean presidential election) well underway we hark back to the late politico and U.S. House Speaker Tip O’Neill, who famously said, “All politics is local.” The same might be… Continued

By Ann Wool/SVP, Director, Ketchum Sports Network While there’s no question the Olympic Games is a tremendous PR platform, there are many hurdles to getting great press, including clutter, Olympic guidelines and a very challenging… Continued

When the Kleenex brand began to put together it’s Olympic marketing budget two years ago the tissue paper company initially considered running an ad campaign that would tie its products to the Summer Games, which… Continued

After stalling for the last few years because of a depleted economy and diminishing marketing budgets, the PR industry may be finally ready to step on the gas. But living in such uncertain times, both… Continued

One of the major knocks on PR is that it tends to be an academic dead end. Without any major post-graduate work in the field, advancing in the PR industry often means getting an MBA,… Continued

Here in the States we tend to take it for granted that, regardless of the politics of the pitch, companies do not have to resort to paying for media coverage. Not so in many other… Continued

For the second year in a row McDonald’s Corp. has topped Fortune’s list of the Best Companies for Minorities. The annual survey evaluates the number of minority employees, hiring, promotion and retention for more than… Continued