Image Patrol – Subway/McDonald’s: Fast Food Fights End Up in a Public Relations Mess

By Katie Paine

You can barely open a newspaper or magazine these days without reading something tying obesity to fast food. So, never one to miss out on a sizzling topic, we decided to jump
into the fray - examining how Subway handled the PR disaster that unfolded when its German franchises decided it would be a good idea to do a cross promotion with the distributor
of "Super Size Me.