Archive: August 2004

It’s downtime for many senior PR executives right now – hitting the links, grilling the chops — but thoughts have already turned toPR campaigns that will get underway this fall and early ’05. With that… Continued

Eddie Cochran was wrong. There is a cure for the summertime blues. In the case of senior PR executives it’s landing bigger budgets that can serve as launching pads for the fall and early ’05.… Continued

By Ned Barnett/Barnett Marketing Communications Lieutenant Savik, a Vulcan Starfleet officer from “Star Trek” fame, found “humor” a difficult concept. Her observation should be “required reading” for all those who are responsible for corporate communications.… Continued

It was the promotion that took a bite out of Subway. The Milford, Conn.-based sandwich chain has taken pains to undo the damage sparked by a tray-liner promotion at its German franchisees featuring an image… Continued

That Home Box Office executive Cheryl Procter-Rogers has been nominated as the next president-elect of the Public Relations Society of America (PRSA). Chicago-based Procter- Rogers, regional corporate affairs director for HBO, has more than 24… Continued

Things are looking up for the PR industry, according to two recent studies conducted by the Council of PR Firms (New York). The Big Picture results showed that revenues increased during the first half of… Continued

While the iPressroom is designed to help you stay abreast of your own PR programs, Watch360, which launches early next month, can help you find out what your Brand X companies are up to. The… Continued

It’s yet another indication that in PR it helps to be a bit of a nerd. The iPressroom software tool, which launched earlier this month, gives PR pros a way to automate the administrative tasks… Continued

Edward Rady and Nicholas Colucci have already started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

One of the (perennial) sore spots for PR is (effective) internal communications, with employees clamoring that they’re kept out of the information loop. Not good, since when things go wrong with the enterprise employees are… Continued