Archive: August 2004

They may all have the same parent (Time Warner), but when crafting a PR plan, you have to be careful which of the corporate kiddies you sidle up to. As the media get ever thinner,… Continued

Many executives have taken their PR careers to the next level by honing a special skill, while others credit a mentoring relationship. Still others think their performance on a specific project helped them to stand… Continued

By Len Abbazia/Springboard Public Relations As the marketing needles have shifted to PR to provide more staying power than a flashy ad campaign, many companies are no longer viewing PR agencies as a tactical quick… Continued

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth — what’s now called “viral marketing.” After all, it was… Continued

Looking to give your PSAs a shot in the arm — and a better shot at making air? Try and get health-related PSAs into your PR mix. They’re more likely to be aired by TV… Continued

The new agency, called BlueCurrent Public Relations, will operate as a boutique firm specializing in marketing communications and brand-building campaigns. The Dallas-based agency, which will be helmed by Larry Meltzer and Robert Martin, formerly senior… Continued

SCG Founder Brings His PR Tools to School…It’s a constant lament among senior PR managers: how to attract and retain quality PR executives to counteract the high level of churn in the business and, perhaps… Continued

By Richard Laermer I have had a lot of opportunities in the last year where I can talk to PR people while I hype my book. On book tours I was consistently amazed — not… Continued

Trucks as media? You bet. The average big rig makes 10.1 million deliveries a year according to the American Trucking Associations (ATA) in Alexandria, Va. Take 1,000 of those and you have the makings of… Continued

As he seeks to leverage his crusade against corporate corruption into the [Empire] Statehouse, New York Attorney General Eliot Spitzer is having a profound impact on U.S. business. As goes Spitzer, so goes States AGs… Continued