Archive: August 2004

Changing of the Guard at Publicis Healthcare…

August 30th, 2004 by

Edward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

Want To Keep AOR Designation? Stick To The Letters

August 30th, 2004 by

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth — what’s now called “viral marketing.” After all, it was… Continued

Gone Fishin’

August 30th, 2004 by

Actually, we’re just taking a little breather in light of Labor Day. PR NEWS will not publish on September 6 but will return with a 10-page issue on September 13. Happy Holidays.

PRMovers

August 30th, 2004 by

Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who covered the Iraq War in 2003 as a… Continued

PRsource.com Spreads Its Wings…

August 30th, 2004 by

Logic Media Group (Nashville) re-launched its PRsource.com site earlier this month with a new set of options geared to both small and mid-sized businesses. Clients now will be able to select services tailored to their… Continued

A Little More Competition For the (Limited) PR Dollar…

August 30th, 2004 by

PR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued

The Politics of Lies, Why’s and Alibis

August 30th, 2004 by

By Rodger Roeser While in Cleveland recently I heard a band called Turning Force that has a tune called “Set Your Mother on Fire.” It is a rocking, poignant romp that basically makes the point… Continued

A New Deal In Vegas

August 30th, 2004 by

By Jim O’Connell/O’Connell & Goldberg As the first high-rise condominium to be built on the Las Vegas Strip in two decades, Turnberry Place would feature breathtaking views and luxurious amenities in each residence. But considering… Continued

Realtor Bets On Vegas — And Comes Up A Winner

August 30th, 2004 by

When the Aventura, Fla.-based realtor Turnberry Associates decided it wanted to build and sell luxury condos near the Las Vegas strip, the company knew it was taking a bit of a gamble. For starters, the… Continued

Politics, PR & Spending: Does Increase In Political Spending Mean Rising Tide For PR?

August 30th, 2004 by

There are marketing dollars there for the taking. That is, of course, if you can make a convincing case as to the value of PR. While many studies this year have focused on political advertising… Continued