Vocus, Inc. (formerly Capitol Hill Software) debuts a new Web-based service this week at the PRSA International Conference in Anaheim. PRality.com is a new online tool that helps media relations pros efficiently search editorial calendars, collect clippings and keep track of press contacts. Subscribers will have 160,000 editorial contacts at their fingertips, with daily updates. The product also will enable its users to create, manage and report on all of their PR activities and programs. Enroll by calling 800/345-5572 or visit www.prality.com on Nov. 1. The service costs $2,400 per seat for a one-year subscription, but if you register before Dec. 31, it costs $1,995 per seat. A demonstration of the service is available at www.vocus.com/prality. Contact: Kay Bransford, 303/757-3799.
KEF Media Associates introduces prvideo.com, a Web site dedicated to planning, budgeting and producing video news releases, B-roll, satellite media tours, radio news releases, radio tours and corporate video. Visitors to the site can fill out an online form to receive more comprehensive planning and budgeting information. Contact: Kevin Foley, 404/605-0009.
Ewatch, the Internet monitoring company, now offers a Web tracking service that indexes more than 1,000 electronic newspapers, magazines, e-zines and other news portals - including password-protected sites to which clients have subscribed. Powered by new technology known as a "Web content pump," the smart service checks content updates on specific sites as they occur throughout the day. The service also features a "keyword intercept" function, which highlights users' specified search terms as they appear in online documents. Subscriber costs are based on a flat fee pricing system. Contact: James Alexander, 212/557-0400.