At PR News' Big 3 Conference earlier this month Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, huddled with Mike Bako CEO of DS Simon Productions, to discuss how to establish brand authenticity on Twitter.
Brundage stressed that it's critical to follow and engage with those consumers who make sense for your brand—not necessarily just those who have the most reach.
Follow Douglas Brundage: @DaBrundage