A recent and comprehensive survey on VNR and B-roll usage throughout the nation's newsrooms shows that newsrooms do not march in lockstep, despite the ongoing lurch toward
broadcast giantism. The survey, conducted by New York-based PR firm West Glen Communications polled 28 ABC, CBS, NBC and Fox affiliates nationwide and discovered:
- Some stations prefer an e-mail and then a call.
- Some stations prefer a fax and then a call.
- Some stations do not want to be called at all.
- At least one station's reporters don't have access to e-mail.