Top Women in PR 2014: Tina Beaty

Tina Beaty, Account Manager, Business Development Lead, Porter Novelli

Tina has been recognized by her peers as a Client Service Excellence award winner across the Porter Novelli global network and has served two terms as president of Washington Women in PR. Communications is not a career for Tina, it is a way of thinking and a true passion to help clients tell stories to change the world.

Fixed Indexed Annuities (FIAs) are consistently painted in a negative, often inaccurate, light by the media despite many benefits. The Indexed Annuity Leadership Council, a consortium of life insurance companies, is dedicated to informing the public and the media of the benefits of FIAs as part of a balanced retirement portfolio. Tina’s goal was to secure at least 25 million organic positive media impressions. For this project, she acted as account lead, strategic thinker and pitcher. With her leadership, by mid 2014, the team had shattered earned impression objectives, receiving more than 50 million media impressions, with 82 percent of the articles including a key FIA message.