Top Women in PR 2014: Shante Bacon

Shante Bacon, Founder and CEO, 135th Street Agency

As founder and CEO of the 135th Street Agency, Shante Bacon has built up an award winning communications firm from the ground up. Starting in 2002, when she was still a marketing director with Def Jam, the firm has grown to work with top clients like Disney, Sony Pictures, OWN and Paramount Pictures. Shante’s effective marketing and PR strategies have delivered impressive results.

Shante and 135th Street were given the challenge of driving tune-ins among African American viewers through promoting the second season of OWN’s first-ever scripted series, “The Haves and the Have Nots.” In order for the team to reach the lofty goal of securing two million viewers for the season two premier, they engaged press with an intimate screening with the cast accompanied by a full day of local market media interviews. Their efforts paid off with “The Haves and the Have Nots” debuting to an audience of 2.77 million viewers, while 3.35 million tuned in to watch the season finale.