Top Women in PR 2014: Hanna Lee

Hanna Lee, Founder, Hanna Lee Communications, Inc. 

Hanna Lee has transformed the realm of hospitality PR by proving the bottom line impact of campaigns that combine strategic insight with flawless execution. She has worked with bars, restaurants and spirits brands that are ordinarily locally driven and elevated them into global brands. Through quality driven, 360-degree media coverage, she has been able to turn PR cynics into PR believers. Since launching 10 years ago, all of the agency’s business opportunities have come through referrals from clients, former clients and journalists.

Hannah was instrumental in developing the strategies and tactics to keep The Dead Rabbit the most buzzed about bar in New York City. The challenge was that the agency had launched the bar a year before and the media had already provided extensive coverage. Hannah and her team provided a new angle by giving the bar a brand new menu in a graphically intensive format that focused on John Morrissey, the leader of The Dead Rabbits gang. The campaign generated over 600 million impressions and the bar continues to be the most buzzed about in recent history, with coverage going international. It has been booked continuously and has exceeded investor expectations three-fold by being the most profitable bar in New York City.