Top Women in PR 2014: Erika Kauffman

Erika Kauffman, EVP and General Manager, 5W Public Relations 

Erika Kauffman has played a central role in driving 5W’s growth from start-up to a top 25 agency over the past 11 years. Her dedication to her clients is matched only by a devotion to mentoring and developing her staff, a large portion of who are women in the early stages of their careers. Both a mentor and an advocate on the subject, Erika frequently comments on women’s issues in the media, including recent commentary on Pantene’s “I’m Sorry” and Under Armour’s “I Will What I Want” campaign.

As executive oversight on 5W’s award winning product launch campaign for Cold-EEZE products, she provided creative direction and brand messaging strategy to introduce their offerings to the market and educate consumers on their active ingredients. Erika’s work yielded millions of media impressions across web, print and broadcast outlets, while Cold-EEZE continues to outperform competitors in its market.